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Sophi Lynch is a seasoned professional in social media and content marketing, currently serving as a Social and Content Specialist at The Union, Manchester Metropolitan University since November 2023. Previously, Sophi held multiple roles at Craghoppers, progressing from Social Media Executive to Social Media & Content Creative between October 2018 and November 2023. Sophi's career includes a brief tenure as a Marketing Administrator at Arts Council England and experience as a Digital Marketing Assistant at Mission Mars. Sophi began at FirstFound, where initial roles included Social Media Assistant and Digital Marketing Apprentice from September 2014 to November 2017.