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Danilo Ferrigno is a PPC Specialist at The Underfloor Heating Store since July 2023, previously serving as a Senior Paid Search Executive at Huel from May 2022 to May 2023, where responsibilities included managing six-figure budgets across multiple international markets, daily optimizations, and copywriting ad content. Danilo has also held the position of Junior Paid Search Executive at Gymshark from January 2021 to May 2022, managing moderate to high budgets and writing PPC copy for major campaigns. Prior experience includes roles at The TJX Companies, Inc., and Tesco. Danilo holds an MSc in Strategic Marketing from Cranfield School of Management and a BSc (Hons) in Sports Science and Management from Nottingham Trent University.