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Justin Baron is a highly experienced professional in the education sector, currently serving as Principal at Justin Baron Consultancy since March 2014, where notable clients include Twig World, Cambridge English Language Assessment, and SPARX. Baron has held various leadership roles, including Managing Director at SAM Learning, where strategic adjustments were needed due to significant funding changes. With a strong background in sales strategies and market analysis, Baron has also contributed to startups and established companies, such as ROLI and Avid Technology. As an Industry Sector Specialist at arora digital since April 2019, Baron continues to leverage expertise in the educational market, supported by a robust educational foundation with a BA with Distinction in Systems Analysis from the University of the West of England.