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Laurent La Rocca

Founder and CEO at the Treep

Laurent La Rocca has a diverse work experience spanning over several roles and companies. Laurent is currently an active member of Convention des Entreprises pour le Climat since 2021. Prior to that, they worked as a University Lecturer at ESSEC Business School, where they taught BtoB marketing topics. In 2016, they founded and served as the CEO of the Treep, a digital platform focused on minimizing CO2 emissions. Laurent also has extensive experience in marketing roles, including being the Marketing Director for South Europe at Lenovo from 2014 to 2016 and the Head of Marketing France at Sony Mobile France from 2012 to 2014. Laurent previously held positions at SONY ERICSSON FRANCE, KIS PHOTO-ME, SONY FRANCE, and SONY EUROPE, where they contributed to various marketing and product management functions. Overall, Laurent La Rocca's work experience showcases their expertise in marketing, sustainable initiatives, and education.

Laurent La Rocca has a strong education background in marketing management and engineering. In 1998, they attended ESSEC Business School and obtained an Advanced Master's Degree in Marketing Management with a specialization in Marketing Management. Prior to that, from 1995 to 1998, Laurent studied at Arts et Métiers ParisTech - École Nationale Supérieure d'Arts et Métiers, where they earned a Diplôme d'ingénieur. During this time, they focused on C.A.D. studies. Additionally, they also completed a Master's Degree in Engineering with a focus on CAD and Product Innovation at the same institution.

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