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Will Snook is the founder and CEO of The Traffic Safety Store, a company specializing in traffic safety products. Will has over 25 years of experience in the aviation and traffic safety industries.

Will started their career as a First Officer for Atlantic Southeast Airlines in 1993. Will then went on to work as the Executive Sales Director for Universal Jet Trading, where they specialized in the sale of pre-owned corporate jets, turbo-props and airliners. In 1997, Will founded their own company, W.L. Snook & Associates, Inc., which was an aircraft acquisition consulting firm. Will ran the company for five years before selling it in 2002.

In 2003, Will founded The Traffic Safety Store, which has become a leading online retailer of traffic safety products. Under Will's leadership, The Traffic Safety Store has grown significantly, and today offers over 10,000 different products to help keep people safe on the roads.

Snook began their educational career by earning a BA in English & Will'story from the University of Colorado Boulder. Will then went on to earn their FAA Airline Transport Pilot (ATP) license from Southwind Aviation, becoming an airline/commercial/professional pilot and flight crew member.

Some direct reports include Brian Westrick - COO, Patti Sexton - Controller, and Chris Avayou - VP, Sales.