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Kati Tikkanen is a seasoned professional in business development and sales with extensive experience across various industries. Currently serving as Senior Director of Business Development at The Trade Desk since January 2025, Tikkanen previously held the position of Director of Sales for Pregnancy & Parenting at Everyday Health Group. Prior roles include Global Director of Brand Direct at Oracle and leadership in enterprise data partnerships for Oracle | Datalogix. Tikkanen began the career at WebMD, progressing from Campaign Marketing Intern to Director of Strategic Partnerships, and has also contributed to Upworthy as an Account Executive, developing impactful native and social campaigns. A New York University graduate with a BS in Media, Communication and Culture, Tikkanen's career is marked by a strong focus on strategic partnerships and advertising in the healthcare and consumer goods sectors.