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Lori Hicks has extensive work experience in strategic planning and account management. Lori is currently the VP, Group Strategy Director at Tombras, where they have been working since June 2021. Prior to this role, they were a Strategy Director at Tombras from June 2018 to June 2021. Before joining Tombras, Lori worked as an Associate Strategy Director at WONGDOODY from April 2015 to June 2018, where they worked with clients such as Amazon, Papa Murphy's Pizza, and DoubleDown Casino. Lori also held the position of Senior Strategist at POSSIBLE from March 2013 to March 2015, working with clients such as Coke and Intercontinental Hotel Group. Additionally, Lori worked at Razorfish as a Senior Account Planner from March 2012 to March 2013, and as an Account Planner from April 2010 to March 2012, where they worked with clients such as Nike, Tourism New Zealand, and Microsoft. Prior to Razorfish, they worked at Traffic as an Account Planner from August 2008 to March 2010, and as a Freelance Planner from January 2008 to August 2008, where they worked with clients such as Mitsubishi Motors, New Business, Ubisoft, and Dunkin Donuts. Lori also gained experience as an Assistant Account Executive at BBDO West from July 2006 to September 2007, working with clients such as Mitsubishi Motors and Sony DI.

Lori Hicks pursued their education with a Bachelor of Science in Communication and a Bachelor of Arts in English from the University of Tennessee, Knoxville. During the year 2002 to 2006, they completed their undergraduate studies with a focus on Advertising and Creative Writing. Subsequently, in 2007, Lori Hicks attended the Miami Ad School for a brief period to undertake an Aftergraduate program in Account Planning.