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Jorge Anaya is a seasoned professional with extensive experience in business development, marketing, and management. Currently serving as the Director General at UJIT since January 2019, Anaya leads a team focused on product innovation and new business strategies. Anaya also holds a position in Business Development & Membership at the Tile Council of North America since May 2018 and was an Associate Professor at InQba Escuela de Negocios from May 2017 to May 2018. Previous accomplishments include owning a successful chocolate boutique, managing new business development at Grupo Calidra, and founding a marketing agency, 3punto14. Anaya's background encompasses significant achievements in team leadership, product launches, client acquisition, and strategic planning across various industries. Anaya holds an MBA from École des sciences de la gestion (ESG UQAM) and a Bachelor's degree in Marketing from Universidad America Latina.