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Joanna Pristernik has extensive experience in the travel and commerce industry. Joanna began their career at Thomson Holidays in 1998, where they participated in the Graduate Development Programme and later served as the Commercial Manager Non-EU. Joanna then joined Tui UK in 2001, first as a Commercial Planning Manager and later as a Senior Product Manager. In 2006, Joanna moved to TUI Travel PLC as a Leading Product Manager for Sovereign Luxury Holidays, and was eventually promoted to General Manager for Citalia in 2013. During their time at TUI Travel PLC, they focused on strategic initiatives and business growth. In 2015, they joined Travelopia as the General Manager for Sovereign, overseeing various functions and managing a team of 45. Most recently, Joanna worked at The Telegraph as the Head of Trading for Travel and is currently serving as the Partnerships Director - Commerce.

Joanna Pristernik completed their Bachelor of Science (BSc) in Geography at Royal Holloway, University of London from 1995 to 1998. Joanna also holds an Advanced Certificate in Marketing from the Chartered Institute of Marketing.