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Anthony Morris is a seasoned executive with extensive experience in data analytics, strategic planning, and business development. As CEO of The Tecsa Group since July 2021, Anthony leads a global consultancy specializing in multi-partner loyalty programs and digital ecosystems. Concurrently, Anthony serves as Managing Director at Longstone Advisory. Previously, from September 2008 to August 2020, Anthony held several key roles at Dixons Carphone, including Director of Data, Analytics, & Insight, where oversight of a team exceeding 100 members focused on data governance and customer optimization. Anthony's earlier career included positions at Booz Allen Hamilton, where expertise in strategic and operational challenges for FMCG clients was developed. Anthony holds an MBA from London Business School and a Master of Engineering from the University of Bristol.