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Paul Cernicharo-Terol is a Sales Director at The Student Room Group, leading a team of sales and B2B marketing professionals to expand new business, enhance client yield, and strengthen retention strategies in the Higher Education sector. With a background in account management and sales, he has achieved significant revenue growth and shifted transactional relationships into true partnerships. Prior to his current role, he held positions at Penna, Educate, and BAM Agency, where he focused on media planning, client partnerships, and student marketing. Paul holds a BSc (Econ) Hons in International Relations from Aberystwyth University.