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Matthew Harfield is an experienced SEO Manager at The Student Room Group, overseeing search engine optimisation for the world's largest online student community since April 2017. Previously, Matthew held various digital marketing roles at Enterprise Holdings from 2011 to 2017, focusing on SEO, local search, and content marketing for multiple car rental brands across EMEA. Responsibilities included on-page optimisation, site performance reporting, editorial planning, and account management for over 800 rental branches. Earlier career experiences included serving as a Senior Customer Service Representative and Library Officer, where Matthew developed skills in technical support, problem solving, and community engagement. Matthew holds a Bachelor's degree in Journalism from Solent University, earned in 2006.