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Andrea M. Tarrell has a strong background in marketing and Salesforce. Andrea M. is the CEO and Founder of Sercante, a company that helps marketers succeed on the Salesforce platform. Andrea also founded and writes for The Spot for Pardot, a blog focused on Salesforce's marketing automation tool. In addition, they are a Co-Owner of Tarrell Tanner Tannins. Andrea has also been involved with Salesforce, serving as a Salesforce MVP and Marketing Champion, as well as holding various leadership positions on advisory boards. Prior to their work with Salesforce, they worked as a Pardot and Digital Marketing Consultant for Stanley Black & Decker, Inc. Andrea also has experience with coaching, having worked as a Coach for Seth Godin's altMBA program. Earlier in their career, they held roles as the Pardot Practice Lead and Director of Marketing at Configero and as the Director of Marketing at Top Floor, a digital marketing agency. Andrea began their career as a Marketing Director and Strategic Communication Consultant at HNI Risk, where they played a key role in the growth of the company. Andrea M. also has experience as a Copywriter for proPRCopy.com.

Andrea M. Tarrell has a diverse education history. In 2007 to 2011, they attended Marquette University where they studied Marketing, Political Science, and Spanish. In 2015, they completed the HBX Core Certificate program at Harvard Business School Online. The same year, they also completed the altMBA program. In 2016, Andrea returned to Harvard Business School Online to complete the Managing Your Career program. Andrea M. also holds various certifications from Salesforce, including but not limited to the Salesforce Certified Business Analyst, Salesforce Certified Sales Representative, and Salesforce Certified Strategy Designer. Additionally, they have certifications in Salesforce Education Cloud Consultant, Salesforce Non-Profit Cloud Consultant, Salesforce Certified Sales Cloud Consultant, Salesforce Certified Service Cloud Consultant, Salesforce.com Certified Marketing Cloud Email Specialist, Salesforce.com Certified Marketing Cloud Social Specialist, Salesforce.com Advanced Administrator, Salesforce.com Certified Administrator, Salesforce.com Certified Pardot Consultant, and Salesforce.com Certified Pardot Specialist. Andrea also obtained the InsideOut Coaching certification from InsideOut Development. Overall, they have consistently pursued educational opportunities to enhance their skills and knowledge in a variety of areas.