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Tom Rolls has extensive experience in the retail industry, having worked in various roles at multiple companies. Tom is currently the Vice President of Merchandising at Sportsman's Guide since March 2022. Prior to that, they worked at Scheels from August 2019 to March 2022, where they held the position of Co-Line Leader (Buyer). Before joining Scheels, Tom was the General Manager at ACK (Austin Canoe & Kayak) from October 2018 to January 2019, where they managed all aspects of a $30 million retail organization with multiple locations and an e-commerce business. Tom also served as the Director of Merchandising at ACK from January 2018 to October 2018. At Cabela's, Tom held several roles, including Vice President of Planning and Inventory from March 2017 to December 2017, Senior Director of Merchandising for Fishing/Powersports from January 2013 to February 2017, Director of Merchandising for Fishing from January 2011 to January 2013, Merchandise Manager from February 2007 to January 2011, and Category Manager for Rods and Reels from September 2005 to January 2007. Tom started their career at Cabela's in 1997 and worked as a Product Specialist from January 2001 to January 2005 and as an Inventory Control Analyst from May 1997 to January 2001. Prior to joining Cabela's, Tom was the Production Manager at Task Lighting Corporation from November 1995 to May 1997.

Tom Rolls attended the University of Nebraska at Kearney from 1987 to 1992, where they obtained a Bachelor's degree in History. Additionally, during the same period, they also earned a Bachelor of Science degree in History and Political Science from the University of Nebraska at Kearney.