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Tony O'Shaughnessy is an experienced digital content and marketing manager currently at The Southern Star since August 2023, focusing on enhancing digital output and subscription initiatives. Previous roles include digital executive at The Southern Star, SEO analyst at Get Discovered Online, and multimedia specialist at Videoclip.ie, which involved various video production tasks. O'Shaughnessy has also managed e-commerce functions at Crua, where responsibilities progressed from intern to team leader, emphasizing website optimization and process efficiency. Additional experience includes digital marketing at Adrenalin Sports and a background in customer service as a butcher and kitchen assistant. Academically, O'Shaughnessy holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a Bachelor's in Animation, VFX, and Motion Design from Munster Technological University.