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Chris Olfers is an experienced professional with a strong background in analytics, marketing, and creative brand management. As Chief Creative Officer and Partner at The Southern Influence since January 2016, Chris specializes in connecting brands with their target audiences. Prior to this role, Chris served as Senior Manager of Analytics at W2O Group, where leadership of a team provided insights for Fortune 50 healthcare marketing strategies. Chris also co-founded Oil Patch Pro, focusing on communication technologies for the oil and gas industry, and contributed to Bazaarvoice as a Data Analyst, enhancing analytics delivery and driving growth. Earlier roles include staff scientist and project analyst at Lonquist & Co., LLC, and physics laboratory assistant at Belmont University, where Chris earned a Bachelor of Science in Physics and Mathematics.