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Loksze Cheung is a seasoned professional in the fields of international licensing, e-commerce, and digital marketing with extensive experience in the Asia markets. Currently serving as Managing Director at Smiley Company since April 2022, Loksze Cheung leads international licensing activities, implementing long-term strategies to maximize sales and revenue. Previous roles include Director of Ecommerce at Localised, where strategies for renowned fashion brands were developed, and General Manager at Acne Studios AB, focusing on market entry and sales growth in Greater China. Loksze Cheung also held significant positions at Nike, overseeing digital brand marketing and e-commerce initiatives for the women's segment in Greater China, as well as at Ralph Lauren, where a successful brick-and-mortar strategy for the luxury brand in China was executed. Academic credentials include a Bachelor's degree in Journalism & Communication from The Chinese University of Hong Kong and Mass Communication/Media Studies from UC San Diego.