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Kylie Shepherd is a seasoned eCommerce and digital marketing professional with extensive experience in the retail sector. Currently serving as the Senior eCommerce and Digital Manager at The Silver Spoon Company since January 2016, Kylie previously held multiple roles at Ideal Shopping Direct from July 2009 to December 2015, including Ecommerce Projects Manager, eCommerce Trading Manager - Craft, Ecommerce Merchandiser, and eCommerce Assistant Merchandiser. In these roles, Kylie demonstrated expertise in leading international eCommerce platform launches, managing teams across various regions, and optimizing online retail strategies to enhance sales and customer experience. Kylie's comprehensive skill set includes digital marketing, social media management, eCRM ownership, and data analytics to drive performance improvement. A graduate of the University of Nottingham with a BSc in Microbiology, Kylie combines a strong educational foundation with a proven record of success in the digital retail arena.