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Chrissy Kovacevich has been working in the consumer insights and market research field since 2005. Chrissy began their career at TenUnited as a Behavioral Insights Project Leader, then moved to Engauge as a Consumer and Cultural Insights Specialist in 2007. In 2013, they became the Consumer and Cultural Insights Director at Moxie and has since held the same role at both The Shipyard Inc. and Cult Marketing, where they have been since 2015.

Chrissy Kovacevich obtained a Bachelor of Arts (B.A.) in Strategic Communications from The Ohio State University between 1999 and 2003.