Jennifer Lam has extensive experience in marketing and communications for various arts and cultural organizations in New York City. Jennifer has held positions such as Marketing Director at The Shed, Director of Marketing and Communications at Theatre for a New Audience, and Director of Marketing and Communications at Classic Stage Company. Jennifer has also worked as an Assistant Director of Marketing at 92nd Street Y and as a Senior Press Representative at The New York Public Library. Jennifer started their career as a Publicity Assistant at Brooklyn Academy of Music and has also worked at Lincoln Center Education and New York University. Throughout their career, Jennifer has led integrated marketing efforts, managed promotional campaigns, and developed strategic partnerships to drive awareness, increase patron loyalty, and meet revenue goals. Jennifer has also been involved in cross-platform ideation and content creation to promote the organizations they have worked for.
Jennifer Lam has a Master of Arts (M.A.) degree in English Literature from UCL. Jennifer also holds a Bachelor of Science (B.Sc.) degree from New York University, with a major in Communications Studies and a minor in Dramatic Literature.
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The Shed (NY)
The Shed is a new cultural institution of and for the 21st century. We produce and welcome innovative art and ideas, across all forms of creativity, to build a shared understanding of our rapidly changing world and a more equitable society. In our highly adaptable building on Manhattan’s west side, The Shed brings together established and emerging artists to create new work in fields ranging from pop to classical music, painting to digital media, theater to literature, and sculpture to dance. We seek opportunities to collaborate with cultural peers and community organizations, work with like-minded partners, and provide unique spaces for private events. The Shed was designed to break with the traditions that separate art forms and audiences. By minimizing social and economic barriers to entry, we offer a warm, welcoming space for innovation and dialogue. Embracing technology, we work with creative thinkers and partners to create transformational digital experiences on-site and online. Using our flexible infrastructure and operational capabilities, we can produce performances, exhibitions, events, and gatherings of almost any type in expansive, multiuse venues that allow for social distancing. Driven by our belief that access to new art and ideas is a right, not a privilege, we present engaging experiences and forge deep bonds between our artists and audiences. As an independent nonprofit that values invention, equity, and generosity, we are committed to advancing art forms, addressing the urgent issues of our time, and making our work impactful, sustainable, and relevant to the local community, the cultural sector, New York City, and beyond.
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