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Dafna Goldberg-Anaby is a seasoned data research analyst currently employed at SFI Group since July 2020. Prior to this role, Dafna managed client research activities as a Senior Research Team Manager at Shiluv I2R from July 2018 to July 2020, where responsibilities included initiating partnerships and presenting insights on customer satisfaction and market trends. From March 2011 to July 2018, Dafna served as Head of Market Research at Partner Communications Company Ltd., focusing on enhancing decision-making processes in marketing and customer experience. Earlier experience includes work as a Senior Market Researcher at MarketWatch, a Prime Minister Pollster at the Office of the Prime Minister of Israel, and Research Manager at Gallup Israel, where Dafna conducted surveys and polls across various sectors. Dafna holds advanced degrees in Sociology and Investment Management, along with ongoing education in Data Analysis.