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Helene Trontz is a seasoned marketing executive and Digital Marketing & Strategy Consultant at HLT Consulting Inc., focusing on retail, luxury, beauty, and CPG sectors since February 2015. With extensive experience at Fortune 100 companies, Helene specializes in maximizing advertising budgets and brand strategies to generate revenue and enhance customer experiences. Additional roles include Marketing Consultant at Google, eCommerce & CX Strategy/CDP specialist at Columbus Consulting International, and SVP of eCommerce & CX Strategy at VMLY&R COMMERCE. Helene also actively participates in strategic planning as a member of the Board of Trustees at The Sage School and serves as a cohort leader for E-commerce & Digital at The Cru. Helene's past experience includes leading significant digital initiatives for brands such as HotSox and Ralph Lauren, as well as product marketing roles at The NPD Group and INVENIO DIGITAL INC. Education includes a B.S. in Television/Radio and Communications from Ithaca College.