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Nicole James has a diverse work experience in the marketing field, particularly in the theatre industry. Nicole started their career as a Post Graduate Press and Marketing Intern at the Royal Court Theatre in 2004. Nicole then moved on to AKA UK, where they worked as an Account Executive and later as an Account Manager from 2005 to 2007. From 2007 to 2010, James worked as a Marketing Coordinator at Disney Theatrical Group. Nicole then joined Cameron Mackintosh Ltd in 2010, first as a Marketing Associate and later as a Marketing Manager from 2011 to 2013. Currently, they hold the position of Head of Marketing (London and Matilda the Musical Worldwide) at the Royal Shakespeare Company since June 2022.

Nicole James started their education at St Maurs School Weybridge in 1994, where they completed their GCSEs in 1999. Nicole then moved on to St Georges College Weybridge from 1999 to 2001 to pursue their A Levels. Finally, Nicole attended Loughborough University from 2001 to 2004, where they obtained a Bachelor of Arts (B.A.) degree in Drama.