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Julio Sanchez Almada is a seasoned professional with extensive experience in event production and management. Currently serving as Senior Sky Experience Manager at The Royal Commission for AlUla since October 2024, Julio has a background that includes roles as Creative Producer at Evolution Services and Creative Lead at Balich Wonder Studio, where collaboration on event design projects in AlUla took place. Previously, as Head of Projects and Commercial Director at Drea Producciones, Julio drove an impressive 85% sales growth and adapted marketing strategies during the pandemic. Additional experience includes managing production teams at PROPOM Comunicación for various luxury brands and co-founding RONDANTE FEST, the largest multidisciplinary Gastronomic Festival in its area. Julio holds a Diploma in Design Thinking from Tecnológico de Monterrey, a Visual Merchandising degree from Elisava School of Design and Engineering, and a degree from ITESO Universidad Jesuita de Guadalajara.