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Katy Bryce is a seasoned entrepreneur and advocate for the cycling and outdoor industries, serving as CEO and co-owner of both The Robert Axle Project since May 2013, a leading bicycle component brand, and Old Man Mountain Products since July 2019, a legacy cycling brand established in 1996. With a strong background as a published guidebook author and freelance writer focusing on travel, outdoors, and adventure, Katy Bryce has also contributed to the community as a board member for the Oregon Outdoor Alliance and authored a comprehensive mountain biking guide. Previous experience includes sustainability advocacy and educational coordination, complemented by a Bachelor of Arts in Environmental Studies from UC Santa Barbara.