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Adam Harvey-Swanston is an experienced professional in the fields of merchandising, trading, and financial planning. Currently serving as the Commercial Director and Head of Financial Planning & Analysis at The Rider Firm since April 2022, Adam has previously held roles such as Merchandiser at Wiggle and Trading Manager at hiSbe Food CIC. A notable tenure at Icon Live Ltd from July 2011 to December 2016 included various leadership positions in merchandising and customer relationship management. Early career experience includes roles at Sainsbury's Supermarkets Ltd and Wolseley UK. Adam holds a degree in Law from Coventry University, earned between 2002 and 2005.