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Sue Batterton

Chief Creative Officer at The Richards Group

Sue Batterton is an accomplished creative leader with extensive experience in advertising and brand development. Currently serving as the Chief Creative Officer at TRG since June 2021, Batterton has previously worked as Executive Creative Director at BBDO Minneapolis, where significant campaigns were created for prominent brands such as HORMEL Chili and SPAM. Prior roles include Creative Group Head and Writer at The Richards Group, where Batterton contributed to notable projects for clients like JEEP and MD Anderson Cancer Center. Additional experience encompasses leadership positions at Brunner, archer>malmo, Red Deluxe Brand Development, and Front Door Advertising, as well as a foundational role as a copywriter at McKinney. Educational credentials include an MFA in Fiction and Poetry from The University of Texas at Austin and a BA in Journalism from the University of North Carolina at Chapel Hill.

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