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Roger Simpson has been with The Retail Solution since February 1999, delivering training and coaching programs to retail clients globally. As an author of "The Ultimate Retail Sales Experience", his book provides practical steps for improving retail team performance. Prior to joining The Retail Solution, Roger was a Retail Training Manager at Shell Australia, where he gained experience tailoring service and sales techniques for diverse markets. He holds a Diploma of Management from Petone TAFE and a Certificate 4 in Training and Assessment from Fortress Learning.