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Frank Santoro, CHA, has extensive experience in hospitality management, currently serving as General Manager at The Reserve at Lake Keowee since 2002, overseeing operations for a 630-member community that features a range of amenities including a Jack Nicklaus Signature Golf Course and various recreational facilities. Prior experience includes leadership roles at Private Club Associates and PCA Hotels, where responsibilities encompassed management of banquet facilities, hotels, and conference centers. Earlier positions include General Manager at Spruce Creek Country Club and Regional Director at First Hospitality Services of New York, where budget administration and marketing strategy development were key responsibilities.