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Cathe joined Pursuant in 2013. Since 2000, she has worked with dozens of nonprofit organizations as a copywriter and creative director to blend direct response best practices with the organization’s unique voice. She has worked with organizations ranging from homeless shelters to radio ministries to research hospitals. One organization even asked her to write a book for them! Cathe’s goal is to create communications that motivate donors to become long-term supporters. She’s passionate about treating donors with respect and speaking to them rather than at them. In addition to strategic planning, creative brainstorming, and writing the copy, she enjoys teaching others the “how” and “why” behind good storytelling and copywriting.