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Katherine Burgess MCIM DipCAM is an experienced marketing professional currently serving as the Operational Excellence Lead at Principality Building Society since September 2016. In this role, Katherine is responsible for the strategic development and execution of communications strategies across various channels, including overseeing campaign planning and budget optimization. Katherine has also held key positions within the organization, such as Channel, Member Engagement & B2B Marketing Manager and Continuous Improvement Enabler, where skills in Continuous Improvement and Agile methodologies were applied. Prior to Principality, Katherine gained valuable experience as Marketing Manager for DeLaval and held marketing roles at PHS Group, Indigo Washroom Solutions, and ICAEW. Educational qualifications include a BSc in Business Management from Swansea University, CIM Professional Diploma, and Google AdWords certification.