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Helen B. has a diverse work experience spanning over two decades. Helen currently holds the position of Head Of Digital at Principality Building Society, starting in June 2020. Prior to this, they served as the Group Head of Product and Marketing at Aldermore Bank from April 2018 to October 2019. Helen also worked at Lloyds Banking Group for a significant period, holding various roles including Senior Manager from February 2011 to April 2018. Helen worked at Principality Building Society briefly in 2011 as a Digital Consultant. Helen's earlier experiences include positions such as Senior Marketing Manager at Pure Options Solutions Ltd from April 2010 to November 2010, and Head of Marketing and Press at Amgueddfa Cymru – National Museum Wales from June 2009 to April 2010. Prior to that, they held the role of Head Of Direct Marketing (TOAST) at French Connection from December 2008 to June 2009. Helen has also worked at Picture Financial as a Senior Marketing Manager from July 2007 to December 2007. Their longest tenure was at Lloyds Banking Group, where they held multiple roles such as Senior Marketing Manager, Customer Strategy Manager, Customer Service Manager, Senior Product Manager, and Graduate Management Trainee, spanning from 1996 to 2007.

Helen B. has a Bachelor's Degree in European Administration, which they obtained from Cardiff Metropolitan University between 1992 and 1995. Following this, they pursued a Diploma in Management Studies at Nottingham Trent University from 1996 to 1998. In 1998, they enrolled in CIM | The Chartered Institute of Marketing to earn a Diploma in Marketing, which they completed in 2000. Most recently, in 2018, Helen attended the CIM | The Chartered Institute of Marketing to participate in the Digital Marketing Masterclass program.