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Michelle Songy is CEO at The Press Hook. Prior to The Press Hook, she founded Cake Technologies, a mobile payment app that she sold to American Express in 2017 just three years after launch.

‍Michelle has a 10+ years experience developing, managing and marketing businesses from start-ups to Fortune 500 companies including American Express and Coca-Cola.

As Co-founder & Chief Marketing Officer at Cake, Michelle experienced first hand how difficult it was for a small business to access and afford quality PR. So she launched a PR firm catering to startups to secure earned media.

But that was not enough, there were still thousands of innovative brands to be discovered and stories to tell, so the idea for The Press Hook was born.