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Alicia Palalej is a seasoned digital marketing professional with extensive experience in executing and tracking campaigns to drive loan and customer growth, enhance brand awareness, and foster employee and customer engagement. Currently serving as Digital Marketing Manager at The Police Credit Union since August 2014, Alicia previously held the role of Senior Digital Marketing Specialist, where responsibilities included optimizing web traffic and email marketing campaigns. Prior experience includes managing projects as a Marketing Coordinator/Project Manager at Next Step, supporting over 50 clients, and serving as a Legal Assistant at Harbinson Tune Kasselik. Alicia holds a Bachelor of Science in Political Science and Government from Santa Clara University and has pursued additional education at the Academy of Art University and San Francisco State University.