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Marisa “Ritzy” Estrada Rivera is a seasoned creative entrepreneur with extensive experience in branding, partnership development, and community engagement within the blockchain and tech industries. Currently a member of the National Policy Network of Women of Color in Blockchain and The Podcast Academy, Marisa also serves as a partner and Global Partnerships Lead at Hola Metaverso, where strategic initiatives have significantly expanded educational resources and global reach. As the founder of Ritzy Periwinkle, Marisa has directed impactful branding projects for notable clients and provided consultancy services that have enhanced client satisfaction and market visibility. Additionally, Marisa hosts the podcast Word To Your Mama, amplifying diverse voices and experiences. With a background featuring significant speaking engagements at events such as NFT.NYC and the Wonder Women Tech Foundation, Marisa leverages a Bachelor of Arts in Graphic Design and Marketing from California State University, Long Beach, to influence and empower marginalized communities in emerging technologies.