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Chris Loxley Ph.D. is the Head of Behavioural Science & Research Director at The Planning Shop. With a background in Cognitive Psychology and extensive experience in behavioural sciences, Chris has worked at various companies like Unilever and LovedBy, focusing on improving customer decisions and habits through research and design interventions. Chris has also worked as a lecturer at The University of Salford and has expertise in areas such as nudge, psychographics, biometrics, and machine learning.