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Myrte Verbaan is a Behavioral Consultant and Gamification Designer currently employed at The Octalysis Group as an Associate Partner and Senior Gamification Consultant. Myrte has also held the position of Director at Octalysis Prime since July 2020. Myrte's expertise in Persuasive Engagement, Gamification, and Yu-kai Chou's Octalysis Framework has made their a trusted advisor to clients such as Microsoft, HTC, Takeda, and DBS.