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Bernhard Ruf currently serves as the Chief Operating Officer at The Nutriment Company since March 2023. With extensive experience in the retail sector, Bernhard Ruf has held advisory roles for various retail businesses from May 2015 to April 2024. Prior positions include Managing Director International at New Look from September 2013 to April 2015 and Managing Director for Germany and Austria at Staples Advantage from January 2011 to August 2013. Previously, Bernhard Ruf was the National Field Sales Director for Australia at Lyreco Australia from August 2009 to December 2010, and held multiple roles at Lyreco Group, including Managing Director for Taiwan and Corporate Accounts Sales Director for Germany. Bernhard Ruf began an academic journey at Pforzheim University, earning a Diplom Betriebswirt degree between 1991 and 1995.