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Aastha Almast

Co-founder & Director at The New Shop

Aastha Almast has a diverse work experience spanning different industries and roles. Aastha is currently a Co-Founder & Director at The New Shop, India's largest omnichannel convenience retail platform network. In this role, they focus on empowering traditional shopkeepers by offering franchise-as-a-service and providing various support services.

Aastha is also the Co-Chairperson of the Startup & Entrepreneurship committee at Delhi Management Association, where they contribute to the development of professional management through organizing development programs.

Prior to their current roles, Aastha was a Director at ProductX Ventures and a Co-Founder & Director at Smartican, a global Online Reputation Management (ORM) company. At Smartican, they served leading multinational companies, retailers, direct selling companies, politicians and political parties, hotel chains, Bollywood celebrities, and real estate companies across the globe.

Aastha also has past experience in research at S&P Global Market Intelligence and remittance at Bank of America. Additionally, they started their career as a child actress in the Bollywood commercial film "Nirnayak" released in 1997.

Overall, Aastha Almast has a well-rounded background with a focus on entrepreneurship, retail, ORM, and professional management.

Aastha Almast's education history is as follows:

From 2010 to 2011, Aastha attended the Indian Institute of Management, Calcutta, where they completed an Executive Program in Applied Finance.

From 2009 to 2011, Aastha studied at the Pearl Academy of Fashion, earning a PGDM degree in Fashion Marketing.

In the years 2003 to 2006, Aastha attended Hindu College, where they obtained a B.A. (Hons) degree in Economics.

From 1988 to 2003, Aastha studied at Delhi Public School - R.K. Puram, focusing on the field of Humanities with Maths.

In addition to their formal education, Aastha has obtained certifications in the financial markets. In October 2003, they completed the National Stock Exchange certification in Financial Markets - Capital Market (Dealers) Module, offered by the National Stock Exchange of India. In July 2004, Aastha also obtained a certification in Financial Markets - Derivatives Core Module from the same institution.

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