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Matt Yanofsky is the Co-Founder & CEO of The Moment Lab, where Matt also holds the title of VP, PR and Advertising. Prior to this, Matt worked at Shareability as a Creative Specialist, focusing on commercials and marketing activations that garnered hundreds of millions of impressions. Matt also served as the PR & Marketing Manager at MindGeek, overseeing various teams and responsibilities such as budgets, celebrity and press relationships, and contract negotiation. Earlier in their career, Matt was the Online Marketing Coordinator / Project Manager at Reitmans, handling a wide range of marketing initiatives and project management tasks. Matt holds a Bachelor's degree from Concordia University.