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Cassidy Cook has had a diverse range of work experience. Cassidy started their career at Frontier Co-op, where they worked as an Inside Sales Representative from April 2015 to January 2019. Cassidy then transitioned to Aura Cacia, where they held multiple roles, including Marketing Coordinator, Product Marketing Specialist, and most recently, Social Media Strategist. At Aura Cacia, Cassidy specialized in all aspects of digital marketing, managing social media platforms, writing direct-to-consumer emails, and creating digital marketing plans. In 2022, they joined the Cedar Rapids Community School District as a Content Specialist before becoming a Business Owner at Bitter Sweet Coffee & Ice Cream. Cassidy is currently working as a Social Media Specialist at Ziva Health, a position they started in December 2022.

Cassidy Cook's education history includes completing a Digital Marketing Certificate from Columbia Business School. Cassidy also attended the American College of Healthcare Sciences from 2017 to 2018, where they studied aromatherapy. During their time at the American College of Healthcare Sciences, Cassidy obtained a Certificate in Aromatherapy in April 2018. Additionally, they obtained an Inbound Marketing Certification from HubSpot Academy in April 2018.