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Lucía Obiol has a diverse work experience spanning several companies and roles. Lucía began their professional journey as an intern at Intermodal Global Logistics in 2012. From 2014 to 2015, they collaborated with Wayco on various marketing projects, including website development and coordination of advertising campaigns. This collaboration continued from 2014 to 2017, during which they served as a Marketing Coordinator, responsible for defining campaigns and coordinating with the sales team. At Mateco España, from 2014 to 2017, they served as a Marketing Coordinator, responsible for developing and executing marketing plans for five Vamasa Tecnial branches, including advertising campaigns. From 2017 to 2021, Lucía worked at Wayco as the Responsible for Marketing, where they implemented marketing automation using HubSpot, designed a lead generation plan, and executed the marketing strategy for Wayco's expansion in Valencia. Currently, Lucía is employed at The Mind Hub Company as a Process Controller for HubSpot.

Lucía Obiol pursued their education in a chronological manner, starting with their Licenciatura en Administración y Dirección de Empresas degree at Universitat Politècnica de València (UPV) from 2007 to 2013. Lucía then attended EEME Business School from 2016 to 2017, where they earned a Master's degree in Marketing Digital.

In 2018, Lucía obtained further education in Account Planning at Hoala. The following year, they completed a CRM training program called "Capacitación Hubspot" at HubSpot Academy.

In addition to their formal education, Lucía earned several certifications to enhance their skill set. In 2017, they obtained a Google Analytics certification from Google. Lucía also acquired a certification in Google Adwords Video. Furthermore, Lucía obtained a Curso superior en Brandend Content certification from IAB Spain in June 2021.