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Will King has held various roles in the digital marketing industry since 2000. Will began their career as a Client Services Executive at 24/7 Europe in 2000. In 2002, they became a Sales Executive at Worldpop Ltd. and then a Sales Manager at Peoplesound in 2003. In 2012, they were appointed as Marketing Director at Orange Digital. From 2014 to 2015, they were Head of Supply at Switch Concepts and Commercial Director at Avocet Ltd. from 2015 to 2016. From 2016 to 2018, they held the role of Commercial Director at Voluum at Codewise.com. Will currently serves as Commercial Director at The Media Trust.

Will King's education history includes completing a LLB in European Commercial Law at the University of Sussex from 1997 to 2000, and attending King Edward VI Grammar School, Chelmsford from 1990 to 1997.