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Alice Carty is an experienced marketing professional currently serving as a Senior Trade Marketing Executive at Meatless Farm since January 2023. Prior to this role, Alice worked at Mesh Marketing as an Account Manager, overseeing retailer activations for the premium Italian lager brand Birra Moretti and managing campaigns for notable clients including Coca-Cola and Heineken. Alice has also completed a secondment with The HEINEKEN Company as a Heineken Project Executive, where responsibilities included ensuring brand alignment during the UEFA EURO 2020 sponsorship. Earlier experience includes a Corporate Communications Internship at Sainsbury's, which involved managing press relations and social media content, as well as a long tenure as Restaurant Bar Manager at The Black Horse Restaurant. Alice holds a BA Hons in Marketing Management from Northumbria University.