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Matthew Hellicar is a seasoned technology leader with extensive experience in innovation and digital transformation across various industries. Currently serving as Chief Innovation Officer at Applied Innovation since October 2020, Matthew Hellicar directs the implementation of innovative solutions to tackle real-world challenges. Concurrently, as Director of Technology Solutions at Maverick Advertising and Design, Matthew Hellicar shapes and guides digital transformations. Other notable roles include Programme Manager and Advisor at The Cacophony Project, where Matthew Hellicar drives the development of next-generation cognified products. Matthew Hellicar's previous positions include Director of Architecture and Head of Strategy at CyrAd, Chief Architect at HSBC, and Lead Architect for Digital at Lloyds Banking Group. Matthew Hellicar holds a BSc in Software Engineering from the University of Staffordshire and an HND in Software Engineering from Brighton University.