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Allyson Bancroft

SVP, Global Client Practice at The Marketing Practice

Allyson Bancroft has a rich history in the marketing industry, with experience in various roles such as Director of Global Client Practice, Head of Account Planning, Owner of Splendid Marketing, and Client Services Director at One Brand Group. With a background in Modern European Studies, French, Economics, and Politics from Loughborough University, and ongoing executive education at the University of Chicago Booth School of Business, Allyson's expertise lies in communications planning, branding, and strategic consulting for clients and agencies.

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