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El Etherington is an experienced professional in the fields of marketing and digital consultancy, currently serving as a key contributor at The Marketing Meetup since November 2021, where efforts focus on educating and connecting a global community of over 26,000 marketers with an emphasis on kindness. Previously, El Etherington worked as a Digital Consultant and Tour Manager at ACFEA Tour Consultants from 2006 to the present, leveraging over a decade of experience to implement CRM systems and manage global concert tours. Earlier career roles include CRC at Genzyme Europe BV and Activity Session Leader in music at Care Principles. El Etherington holds a BA/MA degree in Music from the University of York.