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Ariane Goo is an experienced professional in integrated communications and brand development, serving as the Founder of The M Makers since January 2021, where focus lies on identifying brand gaps and creating innovative proprietary platforms that leverage technology. Prior to this, Ariane co-founded BlackBlue Media Group and held the position of Senior Manager at MindShare, contributing to campaign solutions through consumer insights and market analysis. Ariane's background includes roles as Media Manager at OMD and Senior Communications Planner at Universal McCann. Academic credentials include a Master's degree in Mass Communication from Nanyang Technological University Singapore and a Bachelor's degree in Mass Communication from the Singapore Institute of Management.