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Izaskun Hernanz is an experienced communications and marketing professional currently serving as the EMEA & South Asia Communications Manager at The LYCRA Company since April 2021, where key responsibilities include managing media titles and PR agencies, as well as organizing events and trade shows. Prior to this role, Izaskun dedicated 14 years to ASICS Corporation, where contributions spanned various positions in the Marketing department, significantly enhancing brand presence and sales growth within the Spanish market. Earlier experience includes roles at Nike focused on international marketing and corporate social responsibility, along with internships in market research and global marketing. Izaskun holds a Bilingual Business Certificate and a Marketing Certificate from the University of Washington.