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Christyne Muller is an experienced marketing professional with a strong background in brand strategy and management. Currently serving as Vice President of Brand Franchise Management at The Lumistella Company since November 2020, Christyne leads strategic initiatives for eight brands to enhance their market presence and business growth. Prior to this role, Christyne held positions at Primrose Schools, developing brand marketing strategies and managing initiatives for school operations and development. An earlier tenure at CCA&B, LLC included managing consumer marketing efforts for The Elf on the Shelf. Christyne's career started at Ketchum as an Account Executive, after progressing from intern roles, and includes experience as a publicist at Caren West PR. Christyne holds a Bachelor's Degree in Journalism from Georgia State University.